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Internet Strategy Website - Your website should have clear logical navigation and rich content. Key features are IDX Mls search, many opportunities for browsers to submit personal information and traffic tracking. Set up a profile in every directory, both professional and social. Always link back to your website. Post your listings in every listing post. Post to craigslist regularly. Always link back to your website. Post your open houses. Always link back to your website. Post in the MLS, craigslist and 21online.com. These will syndicate to other websites such as openhouse.com. Blogging your open houses is also effective. Post ads and calls to action on craigslist on a regular basis. Example Subject: Free Cape Coral Short Sale List! Post blogs on at least 3 different places on a regular basis. Always link back to your website. A least 1 should be local information such as events and things to do. Good examples are activerain.com, point2.com and your own website. Post and respond to discussion groups and message boards on a regular basis. Always link back to your website. Manage Leads Effectively! Response time should be immediately. Whenever possible, lead emails should be forwarded to your cell phone as a text message. Every cell phone has an email address that will do this. Follow-up duration should be long term. Drip marketing, MLS auto prospecting, newsletters and a database that manages follow-up should all be utilized. On the internet a prospect will request information from several different companies and potentially have a longer time frame for making a decision. You must be first and be committed long term. |